Guerilla Marketing - Jay Conrad Levinson was the first person who coined this term in his book. This book was all about the small but effective secrets to generate huge profits or revenues from small or new business. Guerilla Marketing isn’t generally about investing money for generating profits. But, it’s about using other assets for this purpose, such as innovation, imagination & energy to achieve business goals. With these efforts, it is tried best to leave the customers amazed & impressed so they are convinced to make purchases.
Top Guerilla Marketing techniques for your brand launch
This marketing strategy begins with small investment & is all about creativity that can make your brand stand out. If you choose to do it the right way, you can get a reputation, website traffic & consequently the huge revenues. So, if you are one of those people willing to adopt this marketing strategy, you must be supreme & original with your ideas.
Here are a few effective & amazing Guerilla Marketing techniques to get inspiration from.
1 Viral trends
By following some viral trends, one can make a newly created brand or business go viral within minutes. When it comes to follow the viral trends, a small bakery named ‘Clearly Cookies’ comes to my mind. They introduced the new concept of fidget spinner cookies in 2017. As soon as they posted its video on social media, it went viral amazingly. It didn’t only give them the attention but website traffic as well to their company.
2 Street art
The people always go for purchasing billboards for expensive advertising. The best thing to mention here is that street art is engaging same as billboard advertising & is free as well. No matter if it is your banner displayed on a billboard, if it’s not eye-catching; it is not going to get your company the attention. So, get yourself some colourful chalks & go beyond the limits of creativeness. Some people try to give their message with inspiring pictures. This is the best idea that grabs the attention of passengers towards your brand.
3 Social media
At present, there is no more influential & effectual marketing platform other than social media. It is a huge loss for your business, if you are not using it for marketing purpose. It is the most significant part of Guerilla Marketing as it is effective & budget-friendly at the same time. When you get an impressive count of followers on Instagram, Facebook, & Twitter etc, it proffers you more & more exposure. The best thing about social media platforms is that these are free to join & easy to handle as well.
Flyers? A few people might think that handing out flyers is the oldest thing. Amazingly, it works more effectively now at this digital age. With this idea, one can easily boost up brand visibility within days. Moreover, designing attractive flyers isn’t much expensive.
Handing out flyers let the people know you & remember you. If the flyers are attractive enough, people usually pass them to relatives in need.
5 Team up with charity
Collaborating with charity is one of the best strategies to advantage your business. In this regard, the best idea is to announce that you are going to donate a fixed small percentage to a charity from profit. In return, the respective charity will definitely promote your business. In this way, the people will get to know about you & it will continue to bring new customers to you as well.
6 Bestow freebies
The last but not the least; proffering your targeted audience the freebies is the most amazing idea ever. If you have something unique or you have excellent quality products, this idea will work like magic.
Just hand out freebies to the people & see the magic. The people will not only admire it but will also showcase to others that they got it for free. It will definitely grow your brand’s exposure & people will get to know you this way.
In the end, I’d like to mention one important thing. The people always underestimate local marketing tactics as they want to grow their business globally. But, you can’t get success all at once. As your local marketing strategies go successful, you can always make your business viral globally as well. The successful local campaigns always lead to global campaigns. Guerilla Marketing is especially for the small business or start-ups to ensure success at the initial level first. Give yourself some time to be successful on the local level. Once done, your business will definitely grow more & more at a higher level as well.